TINY TAGS
Brand Refresh
Tiny Tags is a beloved jewelry brand built around celebrating motherhood through timeless pieces with personal meaning. The goal of this project was to modernize the brand’s visual identity while preserving the warmth and sentimentality customers know and love.
Role
Brand Identity
Website Design
Email Design
Paid Social
Art Direction
2025
Reworking A Simple Logo
Original Logo
Logo Iterations
Final Logo Selects
Modernizing the Visual Language
Designing the Digital Experience
Bringing the Updated Brand to Life
Reflection
One of the most rewarding parts of this project was finding the balance between evolution and familiarity. The refresh created a more modern brand experience that extended across every customer touchpoint while preserving the warmth and emotional connection at the heart of the Tiny Tags brand.