STEVE MADDEN LTD
Designing Across a Portfolio of Brands
Since 2019, I’ve worked as a digital designer across Steve Madden’s portfolio of brands. My role is to understand what makes each brand unique and translate it into cohesive campaigns across email, web, and paid media.
2019 – Present
Steve Madden
Trend-driven campaigns designed to stand out in crowded inboxes and move just as quickly as the fashion cycle.
Dolce Vita
An editorial approach to ecommerce, translating seasonal stories into thoughtful email campaigns and landing pages.
Betsey Johnson
Bold, playful campaigns that embrace Betsey’s personality through vibrant color, expressive typography, and a little bit of chaos.
ATM Collection
A more refined design language where subtle typography and restraint let the product speak for itself.
Superga
Minimal campaigns designed to feel effortless, letting the product remain the hero.
Ongoing Collaboration
One of the things I enjoy most about this work is the constant shift between brands. Every project is an opportunity to rethink the creative approach, borrow what works, and create something that feels uniquely right for each brand and audience.